Corporate Green

One notable measure of when an issue has reached a boiling point is when businesses begin to get involved: A firm will typically make very bottom-line choices about how getting aboard a movement will impact its image and sales.

That moment is happening with global warming, which continues to grow as a public concern. The Chicago Tribune has an article in today's business section that lists some local business initiatives, from free a bus ride promotion that is being marketed as "a way for travelers to reduce their carbon footprint" to donations to Carbonfund.org for new customers. When Orbitz wants to be sure that customers can rent a hybrid car, well, something's going on.